by Vince Ponzo '03BUS
originally published in Columbia Business
No word captures the zeitgeist of today’s business environment better than ‘entrepreneurial’. The word is everywhere: in pop culture, on the news, and most importantly, reverberating through businesses of every size. So how can you learn to be more entrepreneurial within your organization?
First, let’s touch on why an entrepreneurial mindset is important. Today, the status quo for businesses is constant change, largely due to accelerating technological advancement, the erosion of brand loyalty driven by easy access to comparative information, and new local and global entrants regularly altering market equilibriums. An entrepreneurial mindset allows you to stay ahead in this competitive environment by creating and responding to opportunities in your business, industry, and career.
Now let’s discuss how to get there.Read more