Not everyone has a Broadway hit based on their lives (Hamilton), or a hashtag trending on Twitter (#NotoriousRBG) like some Columbia alumni, but your professional stature can be enhanced and amplified greatly through developing and honing your personal brand.
During Columbia Alumni Leaders Weekend, Carrie Pennoni, associate director of Alumni Career Services at the Center for Career Education (CCE), along with some Columbia alumni leaders, presented on ways to build your personal leadership brand. 
(Alumni listening to Pennoni's presentation. Photo: CAA)
In Pennoni's portion, she explores tangible steps to enhance your digital presence, refine your personal messaging, and leverage your Columbia affiliation and networks.
Pennoni delves into the best way to create your digital strategy—by taking control of your image, picking a platform, creating and sharing content, and stepping up your networking game.
Watch her talk below:
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Click here for more information on CCE.
Learn more about the Columbia Career Coaches Network, a group of professional career coaches—and Columbia alumni—who provide career services to their fellow Columbians.
Visit the Columbia Alumni Association (CAA) YouTube channel for more videos from alumni leaders, information about your online Columbia Alumni Community, cool 360 degree video, and more.
